Privacy and Data Protection Week in Mexico City


 

This past week was “Privacy Week” in Mexico City, where three seperate conferences were held back-to-back.

The Public Voice  conference, chaired by Lillie Coney of EPIC, had as its theme: “Privacy is Freedom”

One of the highlights was a discussion between David Benasar, Senior Legal Counsel Aticle 19 and Marc Rotenberg, President of EPIC, titled: Frame the Issues Related to Freedom of Expression. Here are some of the ideas that were expressed:

About the Right to Freedom of Expression claimed by business and Right to Privacy:

Right to Privacy is essentially a pre-requisite for Freedom of Expression: the right of anonymity, for example, is the right to withhold our identity so we can express our views. Think for example the Arab spring or the protests in London and Vancouver. On the other hand, to call the actions of businesses to do away with our privacy for the purpose of conducting business “a right to freedom of expression” is like putting a Halloween costume on something and calling it “the Right to Freedom of Expression.” (In other words, it is a travesty.)

About the Right to Freedom of Expression claimed by journalists and Right of Privacy:

There is in media law a tension between freedom of expression and privacy rights of public officials and private individuals. It is important to be able to talk publicly and critically, particularly about public officials. But on the other hand, newspapers which publish gossip in order to sell (like in the recent UK phone hacking scandals) have a less defensible case for breaching people’s privacy. Yes, the news may be “news”, but it is meaningless news. This should not be defendable as a “freedom of expression” excuse to breach privacy.

Another very interesting panel was “Cultures and Privacy around the World“, moderated by Alberto Cerda, ONG Derechos Digitales.

This panel considered whether privacy and data protection are culture dependent. From left to right: Jacob Kohnstamm, Chair Article 29 Working Party (EU), Moez Chakchouk, CEO, Tunisian Internet Agency (TUN), David Vladeck, FTC (USA), Alberto Cerda, moderator, Lara Ballard, Department of State (USA), Zhou Hanhua (CHN).
(Note: this video is edited; the moderator’s recap comments have been edited for lack of space.)

Interesting note: At around 11:00, David Vladeck declares that clicking through an opt-in consent without even reading the dozen or so pages of “gobbledygook” or “word barf”, (as most of us do), is not a meaningful “consent”.

 

The OECD Conference, held on November 1, had as its theme: “Current Developments in Privacy Frameworks: Towards Global Interoperability”

The international character of personal data flows have accentuated the cross-border dimension of privacy issues and the corresponding need for a truly global dialogue.

As the OECD Secretary-General Angel Gurriá noted in a videotaped message:

“We describe our activities on social networks. We disclose our interests through our Internet browsing habits and online purchases with credit cards. We are located in time and space through the mobile devices we use. Detailed digital profiles of each of us can be assembled, and they can affect our opportunities positively or negatively.

Secondly, today’s data flows are continuous and global. The hype around terms like “cloud computing” and “big data” remind us that we are facing dramatic transformations in the delivery of online services. These shifts challenge the governance mechanisms we created in the pre-Internet era.”

Three of the primary frameworks with an international dimension (OECD, European Union, and Council of Europe) are as a consequence currently under review, and a fourth (APEC) is developing new cross-border implementation arrangements.

The Terms of Reference of the review of the OECD Privacy Guidelines were released on November 1.

One of its primary objectives is to ensure the global interoperability of privacy frameworks. Although each national culture has its own vision and approach to privacy,  a level global playing-field is needed. Widespread agreement on core privacy principles is not sufficient. We also need to strengthen mutual recognition and co-operation in their implementation.

Finally, The 33rd International Conference of Data Protection and Privacy Commissioners (ICDPPC 2011), was held on November 1 and 2 and was titled “PRIVACY: The Global Age.

Diego Rivera Mural; picture by Monique Altheim

 

Peter Schaar, Federal Commissioner for Data Protection in Germany, explained the need for global standards well:

He said that the EU Data Protection framework was based on a model, in which data are collected by a data controller in a data base in the EU and then sent cross-border. Today, however, most data are collected directly from the end-user by data collectors outside of the EU, which creates enforcement issues for the EU authorities.

The buzz words at the conference were: accountability, privacy by design, privacy by re-design, education, information governance, the obsolescence of “consent” in the age of “big data”. The term “global interoperability by design” was coined.

One of the livelier discussions occurred during the panel titled “How does the growth of data, its mining and application challenge the way privacy enforcement agencies protect individuals”.

Peter Schaar, Federal Commissioner for Data Protection in Germany, pointed to the need to protect consumers from automatic and algorithmic decision making from big data. For example, should credit institutions be allowed to predict the likelihood of someone paying back a loan, based on who his/her Facebook friends are?

There were a few points of agreement during the conference: There was unanimous consensus that the user/consumer/ customer/citizen should have control over the use of his/her data. The discussions turned more on how to achieve that goal. Most data protection authorities seemed to agree that, in the age of big data, and re-purposed uses of big data, the consent-model of control has become obsolete, because it has become impossible to give a truly informed consent concerning the uses of one’s data: it is today impossible to predict what use our data will be put to. For example, when one uses Google’s search engine, does one consent that, if one searches for a certain chronic disease, one’s insurance premium might go up because of those search terms? Or that no employer will hire someone, based on the presumption of chronic disease as created by the use of that search term? This has led some to push for more regulation of the use of data, as opposed to regulation of the collection of data.

Another point of agreement was the need for data protection authorities to avail themselves more of IT and forensic expertise as wel as the need to educate the ignorant masses.

A very interesting term was coined by Jose Clastornic from the DPA of Uruguay: Global interoperability by design; Global privacy interoperability by design means the incorporation of international privacy standards into a national privacy legislation. This will guarantee that nation a boomig service industry, since it will become the go-to place because of its interoperable, international standards of privacy protection. This seems to be a trend in most Latin American countries, as well as China and other Asian countries.

 

 

 

 

 

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The Data Privacy Debate in Social Media Market Research: A Legal Perspective

by Monique Altheim

Greenbookblog.org recently hosted a debate by representatives of research associations and companies engaged in social media research on the subject of data privacy in social media market research. Three major industry bodies were represented: CASRO, MRS and ESOMAR. The debate was spurred on by the recent issuing of new guidelines by ESOMAR, draft guidelines by CASRO and a discussion paper from MRS. The guidelines seek to apply the old, existing market research industry standards and best practices to social media research.

Social media marketing research includes includes netnography, blog mining, message boards, chat rooms, and forum analysis, and web scraping of social media sites. All the guidelines propose that the core fundamental principles guiding face to face, mail and telephone research (see: ICC/ESOMAR International Code of Marketing and Social Research Practice), should also apply to social media market research. The distinction between public and private space that determines the old marketing research guidelines is carried over online. For example, in “private” spaces, where users would expect their comments to be private, users cannot be identified without their prior consent. In “public” spaces, however, content is posted with the expectation that it will be read by the public. Examples are public blogs and comments left on public blogs and websites. Those users can be quoted and identified.

The industry organizations cite the need to maintain the public’s trust, as well as the hope to prevent impending legislation from applying to market research as the main reasons for encouraging self regulation. The market researchers on the other hand claim that with the advent of big data, social media sites and new technologies, the market research profession has changed. Focus groups and surveys are giving way to newer techniques such as analytics, crowd sourcing and sentiment analysis, and now include professionals that do not consider themselves old-school market-researchers and that do not let themselves be encumbered by the self-regulatory restrictions imposed by the old-school market research industry organizations. Why, say the traditional market-researchers, should they be disadvantaged in the market place by cumbersome self-regulation?

Meanwhile, it is important not to lose track of the legal landscape and examine the already existing national and international data privacy legislation, and see how they apply to market-research.

Read more here.

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Carlota Perez’s Message of Hope at the Web 2.0 Expo New York

 

Web 2.0 Expo, the trade show for the builders of the next-generation web, just ended in New York.

As usual since its debut in 2004, the conference offered a rich array of presentations related to the web ecosystem, showcasing innovations and practical advice  in design, marketing, ecommerce, cloud computing and social media.

Out of the many excellent keynote presentations, Fred Wilson’s conversation with Carlota Perez stood out, because it offered a message of hope in these dark economic times:

A Conversation with Fred Wilson and Carlota Perez

In this lively conversation between Fred Wilson of Union Square Ventures and AVC.com and Carlota Perez about the current economic crisis, Carlota made a passionate plea for a new way of life.

Carlota believes that it is the technological revolutions that drive positive change. The last technological revolution, which was that of mass production, has led to an economic boom. Today, the new technological revolution is IT, and it has the potential of leading us into a new global “Golden Age”.

“What’s good for IT is good for the world, and what’s good for the world is good for IT,” she said, paraphrasing the famous 1953 remark by GM Chief Executive Charles Wilson.

The old way of life, based on growing consumption of material goods, has become unsustainable, due to the high cost of production and the scarcity of resources.

“For all the people in China and India to live the way we live in America, we would need seven planets.”

In order for IT to realize its potential for global wealth creation, there needs to be a consensus on the necessity to create a new way of life: A “green” life, a sustainable life, with emphasis on consumption of life enhancing services instead of continuous and growing consumption of material goods.

Green societies would create new jobs in areas such as recycling, maintenance, waste disposal, renewal of entire infrastructures, redesign of buildings, and redesign of products to be more durable and more energy efficient.

Only the dinosaurs (a.k.a governments and the old industry) insist on keeping the status quo, she said. She urged leaders in the IT world to become politically involved and called out to leadership to encourage Finance to leave the “casinos” and invest in this real economy instead.

Fred Wilson then turned to the international audience, consisting of VCs, business leaders and owners, entrepreneurs, web developers, web designers, marketers, and consultants and said: “That’s all of you: go out and get it done!”

Watch live streaming video from web20tv at livestream.com
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Neelie Kroes on Online Privacy

On October 4, Neelie Kroes, vice-president of the European Commission and commissioner for the Digital Agenda, delivered the 2011 Guglielmo Marconi Lecture at the Lisbon Council in Brussels.

While speaking about the larger topic of The Digital Agenda for Europe, Neelie Kroes touched upon online privacy issues.

She first mentioned that having to comply with 27 different data protection regimes for cloud computing in the EU is daunting and bad for business and urged for more harmonization.

Ms. Kroes reiterated the need for sound privacy rules, based on three principles:

1. Transparency: “So that the citizen knows what the deal is.” This should be self-evident.

2. Fairness: Citizens should not be forced to or tricked into sharing data with others.

3. Control: The citizen should be the one deciding whether to share his/her data or not, and should be able to do so in a simple way.

Ms.Kroes stressed that, although the citizen’s right to privacy should not be sacrificed to economic interests, neither should legitimate economic interests be damaged by insisting on a too inflexible and cumbersome implementation of privacy rules. She therefore challenged the web industry to agree by next June on standards for Do Not Track technologies.

These standards should give citizens more control on who can track them online and there should be clear and user friendly ways of recording and enforcing those user preferences.

Ms. Kroes also repeated that one of her priorities is to give children a safe, respectful and responsible online environment. She said that as a society, we have a responsibility towards vulnerable people, and children are especially vulnerable online.

A day later, the exact same sentiment was echoed across the pond by another mother, House Commerce Committee Chairman Mary Bono Mack (R-Calif.) during the House Commerce subcommittee hearing on “Protecting Children’s Privacy in an Electronic World,” which dealt with the Federal Trade Commission’s (FTC) proposed revisions of the  Children’s Online Privacy Protection Act (COPPA).She said that protecting kids from the Internet’s dark side was “one of her top priorities” as a mother and a legislator. That concern was shared by the legislators and witnesses at the hearing.

 

 

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