Privacy and Security TidBits

Tag: behavioraladvertising

EU Article 29 Working Party Decrees Strict Opt-In Standards for Behavioral Advertising Data Collection

by Bret Cohen On June 24, the Article 29 Working Party established by the 1995 European Directive on Data Protection published an opinion declaring that online advertisers who want to target ads by tracking consumers’ surfing habits must obtain the consumers’ affirmative opt-in consent to such data collection.At the same time, the Working Party lauded certain privacy-enhancing practices incorporated into behavioral […]