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Archive for October, 2011

Twitter Weekly Updates for EUdiscovery

October 28th, 2011 by Monique Altheim
Tags: , , , , , , , , , . Online Privacy Closed

Twitter Weekly Updates for EUdiscovery

October 21st, 2011 by Monique Altheim
Tags: , , , , , , , , , . Online Privacy Closed

The Data Privacy Debate in Social Media Market Research: A Legal Perspective

October 18th, 2011 by Monique Altheim

by Monique Altheim

Greenbookblog.org recently hosted a debate by representatives of research associations and companies engaged in social media research on the subject of data privacy in social media market research. Three major industry bodies were represented: CASRO, MRS and ESOMAR. The debate was spurred on by the recent issuing of new guidelines by ESOMAR, draft guidelines by CASRO and a discussion paper from MRS. The guidelines seek to apply the old, existing market research industry standards and best practices to social media research.

Social media marketing research includes includes netnography, blog mining, message boards, chat rooms, and forum analysis, and web scraping of social media sites. All the guidelines propose that the core fundamental principles guiding face to face, mail and telephone research (see: ICC/ESOMAR International Code of Marketing and Social Research Practice), should also apply to social media market research. The distinction between public and private space that determines the old marketing research guidelines is carried over online. For example, in “private” spaces, where users would expect their comments to be private, users cannot be identified without their prior consent. In “public” spaces, however, content is posted with the expectation that it will be read by the public. Examples are public blogs and comments left on public blogs and websites. Those users can be quoted and identified.

The industry organizations cite the need to maintain the public’s trust, as well as the hope to prevent impending legislation from applying to market research as the main reasons for encouraging self regulation. The market researchers on the other hand claim that with the advent of big data, social media sites and new technologies, the market research profession has changed. Focus groups and surveys are giving way to newer techniques such as analytics, crowd sourcing and sentiment analysis, and now include professionals that do not consider themselves old-school market-researchers and that do not let themselves be encumbered by the self-regulatory restrictions imposed by the old-school market research industry organizations. Why, say the traditional market-researchers, should they be disadvantaged in the market place by cumbersome self-regulation?

Meanwhile, it is important not to lose track of the legal landscape and examine the already existing national and international data privacy legislation, and see how they apply to market-research.

Read more here.

Tags: , , , , , , , , . European Union Data Protection,Online Privacy,Social Media Closed

Twitter Weekly Updates for EUdiscovery

October 14th, 2011 by Monique Altheim
Tags: , , , , , , , , , . Online Privacy Closed

Carlota Perez’s Message of Hope at the Web 2.0 Expo New York

October 13th, 2011 by Monique Altheim

 

Web 2.0 Expo, the trade show for the builders of the next-generation web, just ended in New York.

As usual since its debut in 2004, the conference offered a rich array of presentations related to the web ecosystem, showcasing innovations and practical advice  in design, marketing, ecommerce, cloud computing and social media.

Out of the many excellent keynote presentations, Fred Wilson’s conversation with Carlota Perez stood out, because it offered a message of hope in these dark economic times:

A Conversation with Fred Wilson and Carlota Perez

In this lively conversation between Fred Wilson of Union Square Ventures and AVC.com and Carlota Perez about the current economic crisis, Carlota made a passionate plea for a new way of life.

Carlota believes that it is the technological revolutions that drive positive change. The last technological revolution, which was that of mass production, has led to an economic boom. Today, the new technological revolution is IT, and it has the potential of leading us into a new global “Golden Age”.

“What’s good for IT is good for the world, and what’s good for the world is good for IT,” she said, paraphrasing the famous 1953 remark by GM Chief Executive Charles Wilson.

The old way of life, based on growing consumption of material goods, has become unsustainable, due to the high cost of production and the scarcity of resources.

“For all the people in China and India to live the way we live in America, we would need seven planets.”

In order for IT to realize its potential for global wealth creation, there needs to be a consensus on the necessity to create a new way of life: A “green” life, a sustainable life, with emphasis on consumption of life enhancing services instead of continuous and growing consumption of material goods.

Green societies would create new jobs in areas such as recycling, maintenance, waste disposal, renewal of entire infrastructures, redesign of buildings, and redesign of products to be more durable and more energy efficient.

Only the dinosaurs (a.k.a governments and the old industry) insist on keeping the status quo, she said. She urged leaders in the IT world to become politically involved and called out to leadership to encourage Finance to leave the “casinos” and invest in this real economy instead.

Fred Wilson then turned to the international audience, consisting of VCs, business leaders and owners, entrepreneurs, web developers, web designers, marketers, and consultants and said: “That’s all of you: go out and get it done!”

Watch live streaming video from web20tv at livestream.com
Tags: , , , , , , , . Cloud,Conferences,Social Media Closed

Twitter Weekly Updates for EUdiscovery

October 7th, 2011 by Monique Altheim
Tags: , , , , , , , , , . Online Privacy Closed

Neelie Kroes on Online Privacy

October 5th, 2011 by Monique Altheim

On October 4, Neelie Kroes, vice-president of the European Commission and commissioner for the Digital Agenda, delivered the 2011 Guglielmo Marconi Lecture at the Lisbon Council in Brussels.

While speaking about the larger topic of The Digital Agenda for Europe, Neelie Kroes touched upon online privacy issues.

She first mentioned that having to comply with 27 different data protection regimes for cloud computing in the EU is daunting and bad for business and urged for more harmonization.

Ms. Kroes reiterated the need for sound privacy rules, based on three principles:

1. Transparency: “So that the citizen knows what the deal is.” This should be self-evident.

2. Fairness: Citizens should not be forced to or tricked into sharing data with others.

3. Control: The citizen should be the one deciding whether to share his/her data or not, and should be able to do so in a simple way.

Ms.Kroes stressed that, although the citizen’s right to privacy should not be sacrificed to economic interests, neither should legitimate economic interests be damaged by insisting on a too inflexible and cumbersome implementation of privacy rules. She therefore challenged the web industry to agree by next June on standards for Do Not Track technologies.

These standards should give citizens more control on who can track them online and there should be clear and user friendly ways of recording and enforcing those user preferences.

Ms. Kroes also repeated that one of her priorities is to give children a safe, respectful and responsible online environment. She said that as a society, we have a responsibility towards vulnerable people, and children are especially vulnerable online.

A day later, the exact same sentiment was echoed across the pond by another mother, House Commerce Committee Chairman Mary Bono Mack (R-Calif.) during the House Commerce subcommittee hearing on “Protecting Children’s Privacy in an Electronic World,” which dealt with the Federal Trade Commission’s (FTC) proposed revisions of the  Children’s Online Privacy Protection Act (COPPA).She said that protecting kids from the Internet’s dark side was “one of her top priorities” as a mother and a legislator. That concern was shared by the legislators and witnesses at the hearing.

 

 

Tags: , , , , , , , , , , . European Union Data Protection,Online Privacy Closed